Horror, A Go-To Genre for Creators and Why it Works

In this spooky episode, the boys dive into the wildly popular genre of horror, unpacking why it remains a favorite among filmmakers, self-producers, and audiences alike. Horror has always been about high-impact storytelling on a shoestring budget - films that often times start with modest budgets and explode into massive box-office hits, demonstrating the incredible ROI that this genre offers.

In this episode we chat about this massive financial potential and how it can be a launchpad for filmmakers. Although there is global appeal and trailblazers like A24 and Blumhouse have continued to find success, the question remains whether or not it is fail proof in the increasingly unstable world of entertainment. Tune in as we discuss the sustainability of low-budget horror, its vibrant fan communities, and why the genre remains a goldmine for storytellers—even during these tough times.

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“CREATIVE RISK”, is a new podcast hosted by actors Joshua Morgan and Mike Labbadia of Artist’s Strategy where they explore all things art, entrepreneurialism and everything in between. The acting industry is more volatile and competitive than ever before, therefore the artist must evolve in order to take radical ownership over their creative businesses. Each episode, Mike and Joshua will get raw and unfiltered, giving hot takes and cutting edge strategies on how to build a sustainable career in the arts.