The Artist's Sales Funnel: Why Talent Isn't Enough

Marketing isn’t just for corporations - it’s essential for artists, too. In this episode, we break down the concept of the artist’s marketing funnel and why understanding it can be the difference between staying unseen and building a sustainable creative career. Joshua and Mike explore how audiences discover your work, what keeps them engaged, and, ultimately, what convinces them to invest - whether that means buying a ticket, streaming your music, or supporting your latest project. With practical strategies and real-world examples, they help demystify how to turn artistic passion into something sustainable.

But it’s not just about tactics - it’s about mindset. This conversation goes beyond marketing hacks to tackle the deeper shifts required for artists to take control of their careers. In a world where social media and digital platforms have democratized access to audiences, how do you navigate the fine line between authenticity and strategy? If you’ve ever felt like you’re shouting into the void or struggling to translate followers into supporters, this episode will give you the roadmap you need.

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“CREATIVE RISK”, is a new podcast hosted by actors Joshua Morgan and Mike Labbadia of Artist’s Strategy where they explore all things art, entrepreneurialism and everything in between. The acting industry is more volatile and competitive than ever before, therefore the artist must evolve in order to take radical ownership over their creative businesses. Each episode, Mike and Joshua will get raw and unfiltered, giving hot takes and cutting edge strategies on how to build a sustainable career in the arts.