Creative Risk

Digital Critic, Global Stage: MickeyJoTheatre

Artist's Strategy

What does it truly mean to be a theater critic in the digital age? In this compelling episode of Creative Risk, Joshua sits down with Mickey-Jo Boucher, the brilliant force behind MickeyJoTheatre, the world's largest YouTube channel dedicated to theater criticism. From his early days as a math student who stumbled into musical theater society, Mickey-Jo has carved a unique path, building an owned audience of nearly 85,000 subscribers and transforming how we engage with and discuss the theatre.

Joshua and Mickey-Jo dive deep into the seismic shifts impacting traditional criticism, the power of authentic individual perspectives over institutional gatekeepers, and the fascinating nuances of building a full-time, self-sustaining career as a digital content creator. They explore why "being online" is no longer just marketing, but essential for the future of theater, dissect the differences between Broadway and the West End, and reveal the surprising realities - both good and bad - of sharing your passion loudly and proudly in a constantly evolving digital landscape. This conversation offers an exhilarating glimpse into the future of arts, critique, and how personal passion can build powerful platforms.

Mickey's Youtube: https://www.youtube.com/@UCDQi6IkbVa2SJok8fUZOpKw 

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“CREATIVE RISK”, is a new podcast hosted by actors Joshua Morgan and Mike Labbadia of Artist’s Strategy where they explore all things art, entrepreneurialism and everything in between. The acting industry is more volatile and competitive than ever before, therefore the artist must evolve in order to take radical ownership over their creative businesses. Each episode, Mike and Joshua will get raw and unfiltered, giving hot takes and cutting edge strategies on how to build a sustainable career in the arts.

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